CLAYTONCONSULT

Recommended reading

Reading for better business judgement.

Ten subject areas, with concise notes on practical value, limitations and how the reading fits together.

StrategyCombine frameworks for competitive choices with an understanding of how organisations learn.Distribution channel managementUnderstand the economics and relationships of traditional channels before extending the analysis to platforms.CreativityUse creative techniques to question the problem before committing to an answer.MarketingConnect customer selection, brand management and service experience to commercial objectives.OperationsLink strategy to operating measures, flow and the customer’s requirements.EconomicsCombine business economics with critical perspectives on value and innovation.FinanceUnderstand the accounts, investment choices and how financial information supports strategy.Project managementSelect the amount of process and governance that the work requires.JapanRead economic analysis alongside institutional and cultural context.Cultural awarenessUse cultural frameworks to ask better questions, rather than to label individuals.