CLAYTONCONSULT

Recommended reading

Creativity

Use creative techniques to question the problem before committing to an answer.

Lateral Thinking — Edward de Bono

Structured idea-generation methods; strongest as a practical starting point rather than a complete account of organisational creativity.

Creative Confidence — Tom & David Kelley

Accessible design-thinking inspiration; lighter on a fixed method.

The Innovator’s DNA — Dyer, Gregersen & Christensen

Connects questioning and experimentation with innovation; mainly a leadership perspective.

Thinkertoys — Michael Michalko

Exercises for workshops and individual practice; a toolkit rather than a unified theory.

How to use this reading

Start with de Bono, use the Kelleys to broaden participation, then explore research and practical exercises.