Creativity

Lateral Thinking (Edward de Bono)

1. Lateral Thinking — Edward de Bono

Strengths:

• Introduces a systematic approach to creativity and problem solving

• Practical tools (e.g., random entry, provocation, challenge) to spark new ideas

• Highly influential in business, education, and innovation practices

Limitations:

• Style can feel repetitive and overly simplistic

• Lacks empirical validation compared to academic creativity research

• Focuses on individual cognition more than team or organizational dynamics

2. Creative Confidence — Tom Kelley & David Kelley

Strengths:

• Human-centered, design-thinking approach to creativity

• Emphasizes mindset shifts and building confidence in creative ability

• Practical, modern examples from IDEO and global innovation projects

Limitations:

• Less structured methodology than de Bono

• Stronger on inspiration than on systematic tools

3. The Innovator’s DNA — Dyer, Gregersen & Christensen

Strengths:

• Research-based identification of innovator skills (associating, questioning, observing, networking, experimenting)

• Offers both conceptual framework and practical exercises

• Links creativity to entrepreneurial and organizational innovation

Limitations:

• More focused on leaders/entrepreneurs than general audiences

• Heavier on research narrative than step-by-step tools

4. Thinkertoys — Michael Michalko

Strengths:

• Playful, hands-on toolkit of creative exercises

• Complements de Bono with diverse, easy-to-apply methods

• Good for workshops and brainstorming sessions

Limitations:

• Less theoretical depth

• Can feel eclectic rather than systematic

Recommended Reading Path

1. Start → Lateral Thinking (foundational creative problem-solving methods)

2. Inspire → Creative Confidence (mindset and design thinking)

3. Deepen → The Innovator’s DNA (research-driven skills and behaviors)

4. Apply → Thinkertoys (practical exercises for everyday use)

Bottom Line: De Bono’s Lateral Thinking is a classic foundation for structured creativity. Combine it with Kelley’s inspiration, Christensen’s research insights, and Michalko’s practical exercises for a full-spectrum approach to innovation.